Category: Understand

Six Seismic Shifts in Senior Behavior Your Marketing Team Needs to Know.

admin Digital Intelligence, Understand
Six Seismic Shifts in Senior Behavior Your Marketing Team Needs to Know.

The rapid onset of COVID-19 had an immediate and obvious impact on how people conduct their day-to-day lives. For TrueVoice, this change presented as an opportunity to re-evaluate the health behavior of those at greatest risk, seniors. Our discoveries, from actively tracking and analyzing narratives from more than 15 million seniors online, have confirmed the suspicions of […]

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Social Data Intelligence 101: First Seek to Understand

admin Digital Intelligence, Understand Big Data, Center of Intelligence, Data Analytics, Dirty Data, Marketing Research, Social Data, social data intelligence, Social Intelligence
Social Data Intelligence 101: First Seek to Understand

Our earlier blog post this month, “3 Questions That Will Help You Unlock the True Potential of Your Social Data,” shared three questions that enterprise leaders can use to help their teams unlock the true potential of their social data. At TrueVoice, we refer to these important stages of true social data intelligence (as opposed […]

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