The leadership team at TrueVoice boasts decades of experience in marketing and sales, as well as in reputation and risk management. We embrace the latest in data technology but deeply believe that technology is only as good as the people who apply structure and interpret the data to create real value for our clients.

BROCK PERNICE, Founder and Partner

An early pioneer in social communities, Brock has spent his career working with the world’s top brands, creating value for his clients, partners, and the customers they serve. He has witnessed the exponential growth and influence of these communities – and their migration into the digital space. Brock was among the first to recognize a community’s potential to reveal unprecedented levels of audience intelligence, forever changing the way organizations make decisions.

As founder of TrueVoice, Brock’s role is one of visionary and chief strategist. He focuses the team on delivering measurable, meaningful results for clients by aligning audience insights with business objectives. He knows that technology alone isn’t sufficient to bring about real intelligence – that’s where his instinct for bringing the right people to the table has been invaluable. It’s the combination of technology, talent, and methodology that makes TrueVoice an indispensable partner for its clients.

Prior to founding TrueVoice, Brock conceptualized, built, managed, and sold multiple businesses – and has been through this full cycle with Reader’s Digest and OmnicomGroup. He knows precisely what it takes to succeed at every stage and knows that the right people and relationships make all the difference.

“A solid relationship is a win-win relationship. There’s no greater proof of performance than happy clients.”

KURT GENDEN, Founder and Partner

Part digital anthropologist, part data scientist, part storyteller – Kurt has spent the last decade studying human behavior through social interactions, digital consumption trends, and user sentiment. He focuses on helping Fortune 500 companies accelerate transformation and progress by translating unstructured audience data into actionable insights that drive growth, enhance reputation and mitigate risk.

As founder of TrueVoice, Kurt enables companies to tap into the often-elusive behaviors and sentiments of their wide-ranging audiences through the world’s largest focus group: digital and social media. He’s responsible for establishing and advancing TrueVoice’s methodology to help clients stay at the cutting edge of audience data intelligence, and monetize that understanding. Every day he empowers the C-suite and business-unit leaders with audience insights and recommended actions focused on their most critical objectives and pressing concerns.

Prior to founding TrueVoice, Kurt spent more than two decades as a marketing, corporate communications and public relations strategist, serving in executive roles at global agencies that included Omnicom’s Diversified Agency Services, Interpublic Group and the Daniel J. Edelman Companies. He’s built a career finding the signal in the noise – making data usable, accessible and profitable across a client’s entire enterprise.

“As a marketing specialist for 25+ years, I thought I’d seen it all – but, the insights we still uncover every day are astounding.”

GARY CLAYTON, Growth Practice Expert

Gary focuses on transforming audience data insights into performance-driven strategic and activation recommendations that are designed to drive growth, gain market share, and create a competitive advantage for organizations, portfolios, and brands. The critical factor is having the expertise to translate insight into meaningful and measurable strategies for an organization to build on. “Technology and data can get you part of the way – it’s putting that technology and data into capable hands that provides true relevance.”

As TrueVoice’s Growth Practice Expert, Gary regularly consults with our clients’ leadership teams to guide them in developing smarter marketing decisions. He and his team excel at analyzing, dissecting and diving into big social data to reveal deep insight on key strategic issues facing an organization – all supported with well-defined strategic and activation recommendations. He then applies proven tools to evaluate that performance on an ongoing basis. Perform, learn, adjust, perform again – a cycle of engagement with measurable results.

Gary brings decades of experience, having held leadership positions in consumer packaged goods, toys, electronics, computer software, and beverages for A-list companies including Pernod Ricard, Bausch & Lomb, Mattel, Allied-Domecq along with a Silicon Valley start-up. He brings a relentless focus on the bottom line by creating sustainable strategies supported by 360º brand-building initiatives. He’s walked in the shoes of management, and brings that experience to TrueVoice.

“The game-changer is how social media has changed how organizations and brands go to market – unprovoked, unfiltered sentiment and behavior gives a truer picture of marketplace realities. The real challenge is then translating that sentiment into game-changing action.”

ERIC BLINDERMAN, Reputation Practice Lead

We live in a world where tweets, posts, cell phone videos and simple word-of-mouth can dramatically make or break a company’s beloved reputation in minutes, something that could have taken years to build. Eric has witnessed the best, and worst, of this “citizen journalism”. Knowing precisely what your audiences are saying, sharing, ranting or praising has become an essential part of doing business – and a tangible asset. Nobody is better at interpreting and managing these perceptions, and strategically acting upon them, than this public relations veteran.

“Reputation is a promise between a company and a consumer.” As TrueVoice’s Reputation Practice Expert, Eric is responsible for ensuring that brands are fully aware of their bonds with consumers, influencers, media and other important audiences. When you know where your reputation stands, understand the data that proves it, act upon it promptly and sincerely, you’ll solidify these relationships with your audiences and build long-term trust. Fail to listen, and you will surely fail to succeed.

With his public relations and corporate communications background, helping to preserve and enhance the reputation for such powerhouses as Procter & Gamble, Hasbro, Unilever, Yahoo!, Anheuser-Busch and Reebok, Eric has learned that people want to buy from companies that they see are “doing the right thing” – in the community, for the environment, for the benefit of people and, in general, impacting social issues that are important. They’ll even pay a premium price for products based on the company’s positive reputation (think Ben & Jerry’s, or Tom’s Shoes).

“Technology doesn’t have empathy – only humans can interpret essential nuance and real meaning to data and insight.”

Untapped insights for unrivaled results.

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