TrueVoice: Reputation

TrueVoice’s technology combined with its team of Corporate Communications experts help organizations understand changing contextual sentiment, evaluate thought leadership, and measure brand health. We do this by detecting, analyzing, and addressing relevant conversations and use this information to develop timely communications strategies designed to protect and enhance reputation.

TrueVoice applies its AIM Process to translate audience sentiment data into actionable intelligence and corporate communications programs.

  • Track specific stakeholder and community groups
  • Measure leadership and executive visibility
  • Evaluate thought leadership
  • Assess brand health
  • Capture real-time response data of timely issues, announcements, events
  • Monitor and moderate company-owned social media channels

Today a viral Tweet can create a spectacular spike in awareness and sales – or a PR nightmare that requires months of costly repair. TrueVoice watches and analyzes every social vibration about your company, products or services – all day, every day. Software is great, but humans bring a unique gut call to data filtering and ranking. TrueVoice specialists are listening when you can’t, alerting you to issues if they arise, and giving you the tools you need to respond quickly and intelligently.

Below is just a sample of the customized intelligence products TrueVoice specialists provide for Reputation professionals – to help them do what they do…better, faster, smarter:

• Social Channel Moderation for Risk/Compliance: 24/7/365 human moderation of brand-owned social channels to understand real-time response, identify commentary that violates regulatory, site and/or community guidelines, and pinpoint timely areas demanding corporate response.

• Reputation Reporting: Brand monitoring in an easy-to-digest reporting format designed for senior reputation executives to understand near real-time response to issues that may impact your Company, its lines of business, its customers and its partners. 

• Emerging Issues Tracking: Real-time monitoring and reporting of industry, company and competitive issues, developments and announcements packaged in easily assessable mobile and dashboard report formats.

• Leadership Indexing: Ranks industry leadership and tracks hundreds of relevant digital and social metrics to produce a qualified and respectable measurement of reputation. 

• Influencer Identification & Impact Tracking: Identification of true industry influence in social media and tracks preference, endorsement and response to Company and competitive efforts.

Know Your Audience. Reach Your Audience. Monetize Your Audience.

Contact us for an initial consultation.