When a Global Consumer Products Company wanted to qualify a market for a new product, they turned to TrueVoice to identify and qualify a sizable audience of women ages 40 – 65 by their self-identified interests, behaviors and “truths”.
TrueVoice deployed TruePlatform to produce a blueprint for engagement for the target market that served as the centerpiece of an integrated marketing strategy and product positioning that included advertising, in store, digital content and social media.
Sales exceeded projections by more than 35%, driven by online coupon redemption rates of a nearly 12%. The success of the program was leveraged to fill key distribution gaps in key national retailers.
A Fortune 100 Healthcare Company turns to TrueVoice Intelligence to surface undiscovered insights about its most important audience – seniors.
Through the use of its TruePlatform, TrueVoice identified and qualified a need for health condition-specific information from trusted sources that guided an integrated content marketing campaign that included digital, web and social media content and SEO strategies.
As a result, customer response increased 14%, digital and social content engagement increased by 25%, and site traffic generated from search activities rose by 22%.
For a Global Food Service Leader, new product success hinges on trade success. So, when the Company needed to understand what its trade customers – restaurant owners and operators – really want and need from the brands for which they do business, they turned to TrueVoice to find and surface the voice of this hard-to-target audience.
Through its proprietary audience targeting capability, TrueVoice identified unsolicited discussions and behaviors that illuminated a white space opportunity for the company that guided a brand relaunch with new messaging, creative and a repositioned product line.
Trade sales increased by 14% and repeat purchases rose by 28%.
When the 50+ auto insurance products for a Leading Insurance Company were not performing to expectations, they looked to TrueVoice to uncover the real needs and concerns of the 50+ consumers.
Tapping into the unsolicited behaviors of customers, ages 50 – 75 years of age, TrueVoice’s proprietary technology uncovered a deep category issue centered in a lack of perceived value of 50+ auto insurance products across the category.
The audience insights guided a shift in product marketing that increased the relevance of insurance product and, in turn, led to a sustained double-digit increase in request for quotes.
One of the world’s largest producers of beer and spirits wanted to gain new, unsolicited glimpses of audiences previously unavailable to anticipate shifts in culture ahead of the competition, identify and respond to unmet needs, and iterate strategies faster with greater effectiveness.
By launching the TrueVoice LDA (legal drinking age) Center of Intelligence we
created the industry’s only system of policy compliant age-gated unstructured data, capable of revealing untapped consumer, trade and retail audience insights that represent timely and valuable and competitive intelligence.
The TrueVoice Intelligence system powers marketing, innovation and insight functions and have helped the organization increase its speed to market by 45% and nearly double new product penetration.
To see more work or receive case studies specific to your industry or objectives, please do not hesitate to contact us.